Something smells good. You pop your head into the kitchen and discover it’s that delicious pot roast Mary told you she’d have ready by the time you got home. It’s dinner time, and you let an uncontrollable crack of a smile slip through, because it’s the one part of the day you get to spend quality time with your loved ones.

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At your house, your children don’t watch TV while they eat dinner. They spend time with their family. You sit and chat and laugh and maybe even reprimand for playful banter that went a little too far. These quality times that you cherish together are an important part of growth. They instill values, make memories, and most important of all, create a moral fiber that translates throughout the centuries. You want your kids to have the same core values that your father taught you and his father before him.

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We at Folgers believe in the core family values that you so deeply embrace. Since 1850 we’ve upheld those values from coffee bean to coffee cup, generation after generation. We believe in sit-down dinners, bedtime stories, the hard-working man and woman, their families, and aim to reward them with a cup of Folgers to get their day going or to wind down after a hard day’s work.

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We’re not about the independent lifestyle. We don’t believe in coffee and laptops secluded in the back of a shop with earbuds. We believe in family. We believe in the glue that keeps that family together. And that’s you. Don’t let it pass you by. These are the important years, when you’ll watch your family grow and mature; laugh; cry; make mistakes; and learn from them. You’ll grow together, create unforgettable memories, and Folgers will be there every step of the way.